Select Registry has migrated the gift certificate program to a new, more user-friendly platform. GiftUp is an internationally acclaimed gift certificate platform designed to streamline the process for both the consumer purchasing and the merchant redeeming the certificate. CLICK HERE to get set up!

Select Rewards Loyalty Marketing Program

The Select Rewards loyalty program was created to encourage guests to stay within the Select Registry brand and as a reward to guests for “staying Select.” It is one of the tools that members use to network with each other by referring guests within the network. It also will increase your own repeat guest ratio by rewarding your guests for returning and by utilization of the text marketing opportunities to remarket to former guests.

When a guest earns 12 points (one for each night’s stay) within a two-year period, they receive a $100 Reward that is valid for two years and can be used at any Select Registry member property. Guests also benefit from the program by being eligible to win monthly and quarterly gift certificate giveaways. If a guest only stays one night, they could still receive a $100 or $500 reward!

Members in need of assistance should contact Brandi Sutton at TL Connects at (615) 255-3199 or info@tlconnects.com.

Helpful “How-to” video:

Innkeepers approving stays

Managing Select Rewards:

Guest loyalty is important for the success of your business, below are links to documents and a video with valuable information, instructions and strategies to build your guest database.

Click here to view the Select Rewards training document.

Click here to view a video on how to use guest loyalty programs to grow your business.

Click here for strategies on how to build your Select Rewards guest database.

• Invite guests to join the program by signing up at the touch-screen kiosk provided by Select Registry. It takes less than 20 seconds to enroll.
• When a guest submits a stay at the kiosk at your property, you will receive an email the following morning to approve all pending stays. Verify this information with your reservation system and approve the stay if it is correct. If it is not correct, please correct the number of nights and then approve. If you change the number of nights or deny the request, the guest will receive an email notifying them of such and encouraging them to contact Select Registry with questions.
• Guests can redeem $100 Select Rewards Certificates toward stays or any other product or service offered.
• Select Registry will reimburse you for the full $100.

Click Here for FAQs on Select Rewards

If you are in receipt of a paper Rewards certificate from the old system, please email Paige.

Member Resources is now available on an App!

To make Member Resources easier and more convenient to access, it is now available on an APP! Just click the link below from your phone or personal device and follow the prompts to add the APP icon to your Home screen. For security reasons, there are a few links in the app that will still require login to the Select Registry website. We recommend that you keep your Select Registry Innkeeper login in a convenient location so that you can access those links from the app. Member Resources will still be available on the website for access from your desktop as well. If you have any questions or need assistance in pinning the APP to your phone, email Darlene.

Click here to open the Member Resources App

As a benefit of membership, your property has access to having its own Digital Guest Welcome Book App. It is an easy to use, updatable web app that will provide your guests with everything they need to know about their stay, all in one place, on their own personal device, eliminating the need for in room printed guest information books. It’s a win – win! You can change or add to your guest book information in minutes without having to reprint pages and replace them in every room and your guests will love having access to your guest book in advance of their stay to know what to expect and plan their stay using your in-app concierge services! If you were a member of Select Registry prior to May of 2020, there is already a template created for your property. Please contact darlene@selectregistry.com to obtain the username and password.

If your Select Registry membership began after May of 2020, to get started with your free app, go to: https://touchstay.com/select/. If you select the DIY option, before starting to populate the information, we recommend you go through the training modules in their Knowledge Base. If you need additional assistance, please don’t hesitate to contact darlene@selectregistry.com or the staff at Touch Stay. Many Select Registry members have already populated their apps and are using them successfully for their guests.

For inspiration, below are links to a few apps that other members have completed:

Captain Swift Inn in Maine

Chateau Bourbon in Kentucky

You will see an additional tab at the bottom of the app labeled “Select” to let your guests know that you are a Quality Approved Select Registry property that they can trust to provide an excellent experience and safe environment for their stay. The tab also includes information on your Select Rewards Guest Loyalty program to help you build your database of return guests and a link to the digital Guidebook. If you don’t see the tab when you login, please email darlene@selectregistry.com.

Join Select Registry's Members Only Private Facebook Pages.

Our Select Registry Members Only Facebook Forums are an excellent means of sharing ideas, asking questions and exchanging best practices. This platform is a proper venue for celebrating quality successes, sharing amazing recipes, identifying new products, recognizing awards, highlighting superior practices, and supporting each other.

Click here to request to join the Select Registry Owners and Innkeepers Private Facebook Group

Click here to request to join the Associate Vendor/Property Member Facebook Connection Group

Each member property has the opportunity for a one-on-one phone consultation with Select Registry’s Quality Assurance Director to help you create and market custom packages and experiences based on the activities available at your property and in the surrounding area.

It is now as important as ever to offer unique experiences that set your property apart from other lodging options. After missing out on holidays and anniversaries over the past few months, travelers are looking for outdoor activities, unique experiences and romantic getaways! Well planned packages will drive additional revenue!

Please email Carrie to set an appointment.

Member to Member Courtesy Discount

Extending a discount to other Select Registry member owners and innkeepers is a professional courtesy that is addressed in the Membership Agreement in the Networking section as follows:

Members agree to extend a recommended 50% professional courtesy discount (lodging only) to other visiting members and/or staff, pending availability and consideration for peak times.

We recommend that you put a plan in place for the member to member discount and advise your staff of what to extend to other members when they receive a request.

You can set up any system that you would like for this, below is an example of how members participate:

1) 50% off during non-peak season

2) 50% off weekdays and 25% off weekends during shoulder seasons

3) No discount during peak season or just a weeknight discount if you have availability

Save the Date for the Select Registry 2024 National Meeting!

The meeting will take place Nov. 3rd to 6th, 2024 at Rancho Bernardo Inn in sunny San Diego. Details and registration information coming soon.

Ensemble Travel Group

Select Registry is the newest specialty supplier for Ensemble Travel Group, a member-owned and member-run organization of approximately 850 top-tier, independent travel agencies in the U.S., Canada, Australia and New Zealand. Ensemble delivers high-volume sales to the world’s leading providers of travel, including British Airways, Delta Vacations, Fairmont Hotels & Resorts, Royal Caribbean International, Intercontinental Hotels & Resorts, Avis and Hyatt. Select Registry will be Ensemble’s first and only independent lodging organization.

Through our partnership with Ensemble Travel Group, our members have the opportunity to be marketed to hundreds of travel agents and their clients resulting in exposure of the Select Registry experience to a larger section of the travel community – for increased bookings!

How The Program Works:

• A Select Registry Concierge Representative and will be personally reaching out to you for bookings – so you do not have to communicate with each different agent.
• An Ensemble Agent will contact Select Registry with a booking request.
• Select Registry will contact the particular members for a booking confirmation.
• Members are free to accept or reject the confirmation as needed. However, we ask that you reply within 24 hours so that we may move on to the next interested member if you cannot accommodate the booking.
• All payment schedules and cancellation policies for each member will be accepted upon confirmation. Please be sure to include or attach this information with your confirmation so it may be passed along to the agent.
• Payment information (credit card, etc) will be passed along to the member upon confirmation.
• Our partnership with Ensemble Travel Group requires a 12% commission on bookings. Select Registry will invoice members the 12% commission fee within 10 business days of check out for each confirmed booking.
• Commission may be paid by check or ACH.

Vacations To America (UK)

Vacations to America has worked with Select Registry for many years, promoting member properties to travelers from all over the UK.

How The Partnership Works:

• Vacations to America will contact the inn directly to make the reservation.
• The terms are: 15% commission, with the net amount for the reservation (room rate less the 15%) paid in full by check prior to arrival; no deposits and no credit cards.
• Vacation to America agrees to abide by all cancellation policies of the individual member property.

FDM Travel (Denmark & Norway)

FDM markets vacations to Select Registry properties in both Denmark and Norway. Contact: Birgitte Vraadal – BIV@fdm-travel.dk

How The Partnership Works:

• FDM Travel will send you an email containing a booking request. Each booking request will include the name of the traveler, number of adults/children, arrival date, departure date, name/type of room, plus any special requests
• You must confirm the request, including the room rate and the total net amount due (after deducting the commission amount and adding taxes). It’s very important that you respond quickly to the FDM request, as time zone and language differences add a level of complexity to the transaction.
• A FDM trip can often include 4 or 5 Select Registry inns, so when one member is delayed in responding to the request, the entire itinerary can be delayed.
• FDM Travel will receive a 15% commission for the booking.
• The traveler will pay for the room using an FDM Travel credit card. The travel card number will be provided in the Standard Booking Form. Please debit the net amount (total room rate less 15% commission).
• FDM Travel will pay any cancellation charges in accordance with your normal cancellation policy.

For the last 30 years, Select Registry has published a book that features a listing all of our esteemed properties. Millions of consumers have counted on this publication to decide where to stay when traveling.

In 2020 the guidebook was upgraded to a full length, upscale Travel and Lifestyle Magazine and will be published twice a year moving forward. Inn Scene magazine contains engaging editorial stories along with a listing section where all members are featured. Each member property is distributed a supply of the magazine to present as gifts to their guests!

Members are encouraged to provide story ideas for consideration by Inn Scene’s editorial staff. Over a series of editions, all members will be featured in an editorial department. A “bank” of editorial ideas is being built to refer to for future issues. To provide ideas and inspiration for your property to be featured in an editorial story:

Click Here to Complete the Inn Scene Magazine Editorial Story Submission Form

This publication is one of the distinguishing marketing tools of the Select Registry brand that Select Guests look forward to receiving when they visit one of our member properties! The magazine lets guests know that your property is part of an exceptional collection of properties chosen because they deliver quality experiences only a select few independent properties can attain. It is something guests can take home and use time and time again as they plan future travel – and remember fondly the unique experiences they shared with each member property.

How to use the Select Registry Inn Scene Magazine

A magazine should be handed to each new guest at check-in or check-out. Alternatively,

1) Guests can be directed to the Select Rewards Kiosk that has a QR code linked to the free digital flipbook version of the magazine

2) Guests can access the free digital flipbook version on the “Select” tab on your Digital Guest Book App that is provided to you through the Select Registry partnership with Touch Stay.

3) There is a “Magazine” link on the menu bar on the Home page of the Select Registry website to access the free digital flipbook version.

The magazine can also be used to introduce guests to the Select Rewards loyalty program. Distribution of the Select Registry Inn Scene magazine to each guest is part of the Select Registry Membership Agreement and is evaluated through Select Registry’s Quality Assurance program.

If you have exhausted your supply of Inn Scene magazines, email paige@selectregistry.com to order additional copies or direct your guests to the free digital flipbook version accessible at the locations listed above.

We continue to build a database of loyalty travelers who have opted to receive text messages from Select Registry and its members. We appreciate your assistance in growing the number of Rewards travelers to the benefit of all members!

As a benefit included in membership, you have the opportunity to send text messages to all guests who signed up or logged nights at your property. This is a great way to connect with previous guests and promote repeat stays! It’s also one more reason to make sure that you encourage all of your guests (whether they are familiar with Select Registry or not) to join your Select Rewards Guest Loyalty program. Data from members that have participated in the program are showing great results and reservations!

Reasons to use Text Message Marketing:

• SMS open rates are 98%
• SMS response rates are 45%
• 95% of text messages are opened within 90 seconds

Please provide us with a promotion or package to share with the guests who are linked to you in the Rewards database. Complete the form below and we will schedule the text, balancing your requests with those of other members who may have similar customers.

Click here to schedule a text marketing campaign.

Should you have any questions please email Darlene.

Schedule a Marketing & PR consult with Select Registry's Marketing Director, Heather Taylor. Heather will walk through best practices for Social Media posting and creating your own PR campaigns.

To schedule a consult, email Heather.

Please complete this form to work in partnership with Select Registry for our social media opportunities and features. Increase awareness about your property by participating in an Instagram takeover, or be featured Instagram reel. Please provide the information requested on the form below:

Please provide the information requested on this form.

Please contact Heather with questions.

Please complete this form to work in partnership with Select Registry for our social media opportunities and features. Increase awareness about your property by partnering on a social media contest. Please provide the information requested on the form below:

Please provide the information requested on this form.

Please contact Heather with questions.

Click the logo below that works best on your website to download.

The white logo below will download with a transparent background:

Use of the Select Registry Logo and Website Link

The Select Registry logo should be added to the footer of each member’s website home page as a live link to https://www.selectregistry.com.

We also encourage you to promote your membership in Select Registry as follows:

Include the logo and Select Registry description below in:

• email communications
• guest folios
• wi-fi landing page
• print collateral
• online advertising
• reservation system communications
• confirmation email
• thank you email

Select Registry Description

Select Registry is a diverse collection of independent, boutique properties that deliver a level of personalized service unheard of at hotel chains and a quality of experience only a select few independent properties can attain. To carry the Select Registry name, properties must pass the most comprehensive quality inspections in the industry that evaluate everything from cleanliness to hospitality.

50th Anniversary Tagline

Trusted by travelers and serving innkeepers for 50 years

New members will receive an email with and onboarding task list and detailed instructions to set up your member listing page on the Select Registry website. When the listing data is input, please email Darlene to schedule an orientation meeting.

Log into Database to make changes to your Member Listing.

Click here to view the video or download tutorial on how to edit your Member Listing.

Build Your Rewards Database and Maximize Your Membership!

Do you or your staff need a refresher on how to make the most of your Select Registry Membership?

Would you like to increase your Select Rewards database, take full advantage of all of the resources included in your membership and maximize your ROI?

If you answered yes, book a session with Director of Membership, Darlene Blankenship, today! During a one hour meeting with you and/or your staff, Darlene will review all of the benefits now included in your membership and will help you get set up to fully utilize them. She will also brainstorm with you how to grow your Select Rewards database so that you can use it to your property’s advantage and increase ROI. To set a time that is most convenient for you, email Darlene.

Upwards of $400,000 of Select Registry gift certificates are sold annually, resulting in additional bookings at your property. These certificates may be used by guests for overnight stays, meals, spa services and more. Select Registry will reimburse you 100% of the total amount that is applied to the guest bill.

Please Read Below Before Processing Gift Certificate Redemptions:

• Please Verify that the guest has a “Gift Certificate” to redeem rather than a “$100 Select Reward” earned through stays in the Rewards program. If the guest has earned a $100 Select Reward, they will redeem it on your Rewards Kiosk. They will put in their cell phone number on the kiosk and will have the option to “Redeem” the reward at your property. When they choose to redeem it, they will receive a text message to show the innkeeper for verification. You will take $100 off of the guest’s bill. The reimbursement to the property is automatic when the guest redeems the reward on the kiosk. No further action is needed on your part. You automatically will receive a redemption deposit of the full $100 in your bank account within 7 to 10 days.
• If the guest does have a Gift Certificate that was purchased for them or by them, verify the amount or expiration date of a Gift Certificate by going to your profile page and clicking on “Verify Gift Certificate”
• Gift certificates should not be used as deposits.

CLICK HERE TO REDEEM GIFT CERTIFICATES

Upon joining and at each calendar year thereafter Select Registry and it’s Member Properties automatically enter into the membership agreement linked below.

SELECT REGISTRY MEMBERSHIP AGREEMENT

As part of your induction into our portfolio of craft lodging properties, we would like to send a press release announcing membership into Select Registry. This release will be sent out by us to regional publications in your area.

Below is the new member press release template. Please make a copy and fill out the highlighted sections and send your logo, completed release, and any area travel writers or media contacts to Heather.

Click here for new member press release template.

For your convenience, past issues of Select Registry’s Monday Check-Out are available to you by clicking on the link below.

Archive for Innkeepers & Associates

Networking and education adds significant value to your Select Registry membership. An excellent opportunity for networking and learning is through participation in our monthly virtual member meetings. Below are links to recordings of the most recent monthly meetings and discussions:

• September 2022 – Google Hotel Ads and Pay Per Click Advertising
• June 2022 – Top Revenue Generators
• October 2021 – Member Networking
• September 2021 – Trends in Technology
• August 2021 – Pivotal Planning for a Profitable Sale
• July 2021 – Select Registry Mid Year Update
• June 2021 – Staffing – Hiring, Training and Retaining a Great Team
• May 2021 – Utilizing Guest Loyalty and Rewards Programs to Grow Your Business
• April 2021 – Creating and Marketing Packages that Sell
• March 2021 – Marketing QA

Click here to view the Select Registry By-laws.

Follow the links below for Membership Requirements and a summary of Quality Criteria.

2023 Membership Requirements

2023 Quality Criteria

Quality Assurance Online Resource Library

Where can I find … A resource list for hard to find supplies

New Year, New… Bathrooms!

Traveler Purchasing Behavior in 2020

Say It Loud, Say It Proud!

Trends in Holiday Decor

God is in the Details

A Few of Our Favorite Things

Checklist for Fall and Winter Property Prep

Thinking Outside the Box at Breakfast

Great Sleep Experiences

Guest Communication

Updated Bathrooms

Sustainable Travel Tools

Creative Ideas for Welcome Notes and Gifts

Tips for Cleaning Grout

Experiential Travel

Best Practices in Creating a Sense of Place

Linen Inventory Tips and Best Practices

Associate Member Directory

Select Registry has partnerships with not-for-profit industry and state associations through which we are able to work together to provide varied resources for the independent lodging industry. The Associations below are valued industry partners:

Association of Lodging Professionals is a collaborative community, solving the challenges of independent lodging property owners in a changing travel landscape. This non-profit association focuses on professional development and advocates for the industry in media relations, and influencing public policy.

Contact:

Josie Lemay
Email: membership@alplodging.org
Phone: 888-238-5508 ext. 7003
Website: https://www.alplodging.org/

The California Association of Boutique and Breakfast Inns (CABBI) is a nonprofit, member-driven trade association dedicated to promoting the BandB and boutique inn industry in California. Our mission is to encourage members to provide a quality-assured stay that exceeds guests’ expectations.

Contact:

Monica Slingerman
Email: monica@calodging.com
Phone: 916-554-2668
Website: https://cabbi.com/for-innkeepers

The Michigan Bed and Breakfast Association- Inspiring guests with unique BandB Inn experiences. MBBA Member Inns guarantee a certified high quality lodging and unparalleled personal hospitality experience in beautiful Pure Michigan!

The Pennsylvania Association of Bed and Breakfast Inns (PABBI) is a nonprofit, member-driven trade association whose mission is to elevate and grow the bed and breakfast industry in Pennsylvania by providing support, guidance, and education to innkeepers; building strong relationships with key industry leaders; and lobbying for state laws and codes that fairly deal with the needs of innkeepers and guests.

Contact:

Rose Mape
Email: pabbi@painns.com
Phone: 717-525-7799
Website: https://www.painns.com/about

A commitment to quality and continuous improvement. Our team combines decades of experience in innkeeping with decades of experience in tourism and hospitality to deliver member value, customer service and experiences that connect members with travelers and associates in ways that only Select Registry can.

Darlene Blankenship

Director of Membership
Email: darlene@selectregistry.com
Phone: (828) 630-0313

Paige Johnson

Customer Care Manager
Email: paige@selectregistry.com
Phone: (706) 514-0142

Carrie Paugh

Director of Quality Assurance
Email: carrie@selectregistry.com
Phone: (610) 590-4485

Mark Reichle

CEO
Email: mreichle@selectregistry.com
Phone: (816) 227-6217

Heather Taylor

Director of Marketing
Email: heather@selectregistry.com
Phone: (410) 982-6252

Office hours are 9:00 a.m. to 5:00 p.m. (Eastern time zone), Monday through Friday. The office is closed on weekends and holidays.

One of the board’s priorities is to make sure that we have good two-way communications between the board and all member owners. In order to facilitate your ability to contact board members with input, concerns or requests for information, the names of Select Registry board members, committee assignments, and contact information are listed below.

The Member Values Committee, will post news and updates on the Select Registry Innkeepers Facebook Group. To ensure that you receive the updates, join the Select Registry Innkeepers Facebook Group.

Board Members and Committee Leadership Positions

John Woods, At Large

2023 Chief Governing Officer
Skyline Lodge
Email: jwoods@theindigoroad.com
Phone: (828) 526-4008

Joanne Rich, Mid-Atlantic District

2023 Vice-Chief Governing Officer
Inn at Huntingfield Creek
Email: huntingfieldcreek@gmail.com
Phone: (410) 639-7779

Brian Mulcahy, Northeast District

2023 Secretary, Chair Policy and Bylaws Committee
Rabbit Hill Inn
Email: brian@rabbithillinn.com
Phone: (802) 748-5168

Katherine Brown, Southeast District

Past Chief Governing Officer
formerly Bloomsbury Inn
Email: kilobravo9765@gmail.com
Phone: (803) 432-5858

Brittany Hollingshead, At Large

2023 Chair, Finance Committee
Huron House
Email: brithollingshead_14@yahoo.com
Phone: (989) 739-9255

Bridget Johnson, Central District

The Oakwood Inn Okoboji
Email: bridget@theoakwoodinnokoboji.com
Phone: (712) 332-8057

Jim Leitch, At Large

2023 Chair, Leadership Development Committee
Inn on Lake Grandbury
Email: info@innonlakegranbury.com
Phone: (817) 573-0046

Mark Santy, Western District

2023 Chair CEO Performance and Compensation Committee
Sheridan House Inn
Email: innkeepers@sheridanhouseinn.com
Phone: (928) 635-8991

Missy Hillock, At Large

2023 Chair, Member Values Committee
Chateau Bourbon
Email: chateaubourbonky@gmail.com
Phone: (502) 290-6553

Lisa West, Mid-Atlantic District

Addison on Amelia
Email: info@addisononamelia.com
Phone: (904) 277-1604

Mark Reichle, Select Registry CEO

Email: mreichle@selectregistry.com
Phone: (816) 810-0745